BrandZ was formed by Millward Brown Optimor to value the world's biggest brands. They take into consideration the consumer valued brands and not corporate ones...
The top spot this time was stolen by apple from last year's top brand - Google. Google is followed by IBM at 3, with McDonald's, Microsoft, Coca Cola, AT&T, Marlboro, China Mobile and GE complete the rest of the top 10 positions.
The only Indian company to feature in top 100 was ICICI Bank at number 53 while Infosys is expected to break in to top 100 soon.
Facebook is the bigggest new entrant in the top 100, while Wells Fargo, Apple, Pizza Hut and Standard Charter Bank were among largest gainers this year.
The data has been compiled with information from Brandz, Kantar Worldpanel and Bloomberg.
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